A lot of businesses today are reliant on their online marketing. And one of the most effective ways to capture the attention of a particular audience is by using SEO tactics. SEO tactics today differ from those strategies that were used a few years back. Nowadays, SEO is more content-centric. That’s after Google implemented their algorithm that focuses more on content and information.
Why exactly is SEO important? One, it helps your business to be seen on the first page. Once your website is on the first page of the relevant searches, it means that you get to maximize the traffic. Keep in mind that almost 80% of Google users will never bother to go to the second or third search result page.
Also, SEO can be a good way to cover up bad reviews. Instead of having the bad reviews appear on the first page of the search result page, instead, you have your page to appear in these searches. It means that you can minimize the bad impression that you leave on your potential customers. But of course, it can get tricky because it is really not that easy to rank a website.